{Right after Driving that a few-7 days wave of achievement, Precious started to see a lower in box Business earnings. Brandon Gray of Box Business office Mojo explained Precious as acquiring experienced a "strong expansion" in its next week of release, and he confirmed which the film retains the record for getting the 2nd-greatest grossing weekend for just a Film actively playing at fewer than two hundred websites, at the rear of only Paranormal Exercise.
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Winfrey employed her position as both a celeb and a media temperament to provide the film what was described by Ben Little one with the Guardian, as a "high-profile promotional drive."[twenty][29] In a push meeting Winfrey declared her intention to steer a marketing campaign on behalf of Precious together with her other different platforms, hoping web link in order to "provide in various audiences" by endorsing the film on her exhibit, in her journal and on her satellite-radio channel.
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[21] Both equally companies assert they had purchased distribution rights to Precious: The Weinstein Company claimed which they experienced "secured" their legal rights although Lionsgate said which they owned the rights for the movie's distribution in North The usa.[21] Precious's gross sales agent Cinetic Media denied Weinstein's statements, stating that they did not finalize the deal.[21]